The Secrets of Restaurant Menu Design

If you think about it, everything that we do has a deep connection to our psychological setup. The authorities of the Pismo restaurants are also aware of the fact, and like so many other restaurants, they also try to make us do their bidding. To be very honest, the menu designers are the culprits who manipulate our minds. A study was conducted to solve the puzzle of the menus, and the scientists have unveiled some of the tactics that are done by the menu designers. Check out the below list to see the manipulation for yourselves.

Extremeness Aversion

The costliest item of the menu is placed in such a manner that it will be one of the first things that the diners read. The scientists explain that people possess an inexact sense of value, but, an acute sense of comparison. Thus, after reading the price of the costliest item of the restaurants in Arroyo Grande, you will find the prices of the other items quite reasonable. Diners also try to avoid the most priced and the least priced food. So, the second priciest item always becomes the best seller.

For Two

The term 'for two' has a romantic connotation. The items, which are dubbed in such manner, appeal to the couples, as it gives a vibe of having a romantic dinner. Generally, couples are the least price-sensitive customers. They have a lot on their minds and the prices do not count. The 'for two' items are generally sold at per person price, but, who has got the time to think about all those non-sense anyways?

Bracketing

Oh, the allure of having some discounts! How for decades they are fooling us. The restaurants in Arroyo Grande often offer food items in two sizes. The smaller portion of the food item will let you feel that you have saved money (and some calories), but it will only profit the seller.

Boxes

This is a bit odd, but the scientists have proved otherwise. According to them, people tend to buy anything that is packed in a neat box. This little psychological appendage has profited the restaurants immensely. The chefs use the boxes to promote some of the new stuff that they have created. In fact, the restaurants often use the boxes to sell some of the cheapest items for moderate prices.

The restaurants always say that they never intend to hurt any customers. Well, that might be so, but the clever designing of the menu often makes us a toy to their wishes. So, when you go to dine in a restaurant, try not to get bamboozled by such psychological tricks. See if you can trump the psychology for once.